The
International Triathlon Union (ITU) in November announced an addition to the
2014 World Triathlon Series calendar. For the first time ever, a World
Triathlon Series event will be held on the continent of Africa with a race
slated to be held at the V&A Waterfront in Cape Town, South Africa on April
26-27, 2014.
The
World Triathlon Cape Town race will serve as the second stop on the eight-city
tour, which kicks off in Auckland on April 5-6. Cape Town is one of only two
cities to debut on the WTS calendar in 2014, with Chicago also hosting an event
for the first time.
The
world’s top triathletes have confirmed their participation in the Cape Town leg
of the series. With eight of the top ten Elite men on the start list,
spectators can expect a tight, action packed race. Local hero Richard Murray
(ranked 5th) will take on Mario Mola (ESP), who narrowly beat him by
18 seconds in the World Cup season opener in Mooloolaba last month as well as
fellow Spaniard Javier Gomez, number one on the WTS rankings. With 15 and 7
World Series wins under their respective belts, Brownlee brothers Alistair and
Jonathan are the most successful Elite athletes in the history of the series
and will be looking to retain their position.
The Elite ladies race will certainly rival the men’s
in terms of action. With to top three ladies on the WTS rankings, Jodie
Stimpson (GBR), Non Stanford (GBR) and Anne Haug (GER) confirmed, the
competition will be no less intense than the Elite men’s race. Olympic silver
medallist Lisa Norden (SWE) will also be making her ITU World Series comeback
in Cape Town after the 2012 Olympics. Along with Helen Jenkins (GBR), she’ll be
looking to regain her former ITU World Triathlon Series glory.
Says Richard Murray: "To compete in front of my
home crowd in an ITU World Series event is already special. To know that I am
going to be racing against the best athletes in the world is going to make for
an unforgettable experience and epic race."
"This event will give South Africans the
opportunity to watch or take part in a pro-am event, which caters to both Elite
and mass participation. It’s incredibly important in terms of growing the sport
locally. Having Discovery as title sponsor and Virgin Active as a partner, both
large companies with a focus on promoting healthy living, will also go a long
way to raise the profile of triathlon amongst ordinary weekend warriors and the
public.”
“We
are thrilled to have the opportunity to sponsor the ITU World Triathlon Series
Cape Town event, which is the first event of its kind to be held in South
Africa, and on the African continent,” says Gidon Novick, Discovery Vitality
CEO.
“The
triathlon is viewed as the ultimate healthy lifestyle sport, as it promotes a
greater consciousness of healthy living and eating. Furthermore, the triathlon
is the fastest growing Olympic sport which attracts new participants every
year, and it is also a sport gaining traction in South Africa. The average
active South African is able to easily run 5km, swim 500m and cycle 20km, and I
believe this event will gain a strong following in South Africa.”
“Discovery
is committed to helping people to understand their health risks, and to lead
healthier, active lifestyles that has a positive impact on their health,
wellbeing and overall quality of life,” says Novick. “Events such as the
Discovery World Triathlon Cape Town event provide a fantastic platform for us
to spread this message and educate more people about the importance of taking
responsibility for their own health and wellbeing.”
“Health
and wellness is a very important issue worldwide, especially in light of the
rising burden of no communicable diseases the world is experiencing,” Novick
adds. “Vitality encourages people to know their health, improve their health
and enjoy the rewards as leading a healthier lifestyle and making healthier
choices is important in the fight against no communicable diseases such as
obesity, diabetes, stroke, cardiovascular disease and certain cancers.”
Age
groupers will have the option to choose between a standard Olympic distance
courses or hone their speed skills on a sprint course. Standard and sprint
distance team relays are also on the schedule, offering a race for all
abilities. In addition to the competitions, athletes will be treated to a
weekend full of festivities; including sundown concerts, a race exhibition,
kids & family races. Register online today at capetown.triathlon.org.