What is better than cracking a cold Castle while watching a cricket or soccer match? In 2010, you better get over that and open a Bud! That's right folks, because SAB/Miller were too damn lazy to meet with FIFA, Budweiser are now the official beer of the 2010 Soccer World Cup in South Africa. mmmmmm.
Read the article from IOL and see how sad it is. The worst thing is that you have to buy 3 Buds to get even close to the glow you get from one Castle or Zamalek. On the positive side though, we will get those brilliant Bud ads as seen around the world.
I thik it's about time SAB got a little bit of competition in South Africa and Africa and maybe the price of forign beers will come down now....
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