Next month, the Nedbank Golf Challenge hits South Africa and SUn City with a bang. The "Million Dollar" is no longer about golf. It's a massive marketing event, for Nedbank and other sponsors. A couple of years ago, Miller's launched thier Draught there with some hot little girls, last year, Pilsner Urquell did thier thing.
What about the golfer? Surely that is why everyone goes there? Have you tried to talk to one of them when you were there? Those twelve men are kept so far away from the people who are paying that they might as well not even be there. Let's do an experiment. Take the gofers away for a day and see how many people actually notice. Put twelve regular Joes in thier place and see if you see a difference in the Nedbank tent.
As long as people have thier brew, lunch and bus home, does it really matter?
Alistair M of the BBC wrote that Tiger was pulled out if press conference in London. Alistair is lucky. Most of the golfers at the "Million Dollar" don't even go to the press area. They might pop into the TV studio if they are FORCED to, but radio and newspapers always suck the hind tit.
Ernie walked right past out broadcast area last year and we asked if he would come chat, he just lifted his nose and eased on past. Gary Player was more than willing. Gary is the Legend, will Ernie be?
This year also sees a couple of the new South African upstarts in the field of twelve. Charl is a great guy and Tim Clark is really cool. THEY will be interviewed. Or will they? Stay close and I will let you know.
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