MTN Saves SA Cricket

MTN South Africa today announced its renewed commitment to South African cricket by announcing the title event sponsorship of both one-day international and domestic cricket matches.

MTN’s massive boost into SA Cricket extends over two-years, and will result in a substantial amount of money being invested into the One-Day International (50 overs) event as well as the Domestic One-Day (45 overs) series, taking over from Standard Bank.

“This sponsorship is a huge vote of confidence in South African cricket by one of South Africa’s most successful companies. This allows us to split the event and team sponsorship for limited overs cricket, and this will mean that we can develop cricket in all communities even further,” said Gerald Majola, Chief Executive Officer, Cricket SA.

Commenting on the sponsorship, Steve Elworthy, Cricket South Africa Commercial and Communications Manager confirmed their fully support to MTN’s decision to return to cricket. The current positioning of the ODI and ODD products are in line with MTN’s brand strategy; that of covering and servicing all demographic spheres of our country.

“We are delighted about our new partnership with Cricket South Africa. What better time than now to announce MTN’s entry into one day cricket, especially after the record-setting fifth one day international match played between South Africa and Australia earlier this year. In future, stadiums will be painted yellow for all one day games and cricket lovers can brace themselves for a renewed cricket experience. These are indeed exciting times for South African cricket,” said Maanda Manyatshe, managing director, MTN SA.

“Our partnership with Cricket South Africa marks the beginning of an exciting journey with an investment that will benefit both the professional as well as the amateur ranks. Furthermore, MTN will be the official cellular provider to Cricket South Africa and the Proteas,” concluded Manyatshe.