Tuesday, May 09, 2006

Lenovo Names Ronaldinho Worldwide Brand Ambassador

Lenovo Group Limited today announced a co-operation with FC Barcelona and its superstar, Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaúcho. Ronaldinho will be a Lenovo Worldwide Brand Ambassador.

Ronaldinho, the Fédération Internationale de Football Association (FIFA) World Player of the Year for two years running, currently plays for Barcelona and the Brazilian national team and is expected to play a key role in Brazil's defence of its World Cup title when the tournament begins on June 9, 2006.

Ronaldinho will be featured in worldwide marketing campaigns and promotional activities for the recently announced Lenovo-branded notebook and desktop PCs powered by Intel.

Strengthening the ties between technology and sports, Lenovo earlier this year completed its first-ever sponsorship of the Olympic Games. With more than 6,000 systems in place supporting the Torino 2006 Olympic Winter Games, Lenovo's flawless debut demonstrated that the world's third-largest PC company is ready to compete on the world's largest stages and serve the world's most demanding customers with high quality products and reliable customer services.

Ronaldinho first made his mark in the worldwide football arena in 1997 as the top scorer for the winning Brazil team at the Under-17 World Championships. In 1999 he led his team to victory in the America's Cup. In 2005 he took the European Footballer of the Year and the FIFPro World Player of the Year awards. His remarkable football skills have won Ronaldinho numerous professional accolades and endeared him to fans around the world.

No comments:

Post a Comment